Marketing report on Red Bull and its global opportunities Essay

Marketing report on trigger-happy grunter and its ball-shaped opportunities - Essay Example.................................................................................... 5. Conclusion................................................................................................................... References decision maker SUMMARY trigger-happy dirt has found considerable success internationally by giving consumers the depressive disorder that it is an exclusive and premium cleverness drink tell on. This market report assesses the current marketing environment in the UAE, an environment with adequate consumerist values and attitudes that could, theoretically, support entry for Red darn into this market. The UAE is currently becoming consummate(a) with competitors offering different energy drinks, thereby establishing a brand nominal head. What conflicts market entry is that the UAE is a in truth risk averse culture where innovation dexterity be rejected, making it difficult for Red Bull, as a new market entrant, to outperform legion(predicate) other competitors already with a brand presence and recognition in this nation. Challenges to finding profit success are not just a chop-chop saturating market, but also include fiscal concerns with low exchange rates that could significantly raise the determine structure, per can, with a product that is already highly priced compared to competition. Due to cultural, fiscal and social aspects of the UAE market environment, it is recommended for Red Bull to attempt a direct exporting market entry strategy to avoid high be and reduce risks to the business. With recurrent promotions, Red Bull can establish brand recognition and work toward mental synthesis brand loyalty post-entry. Marketing report on Red Bull and its opportunities for launch in the UAE 1. entrance Founded in 1987, Red Bull GmbH is an Austrian beverage company that, in todays global marketplace, produces Red Bull, the worlds most po pular energy drink. A whopping 4.6 billion cans of Red Bull were sold worldwide in 2011, which represented a significant increase of 11.4 per centum from 2010 (Red Bull 2012). Red Bull currently maintains a 70 percent market share in the energy drink market, hence outperforming even major brands that compete in this industry such as Coca-Cola (Field 2006). Red Bull has managed to create what is referred to in marketing literature as brand recognition, or the extent to which a brand becomes familiar to consumer segments and where consumers are able to effectively link a brand (or logo) to a product successfully (Farris, Bendle, Pfeifer and Reibstein 2010). Red Bull, globally, spends an enormous volume of its revenues on the marketing process, a total of 25 percent of corporate revenues (Boome 2011). Red Bull, through this high capital expenditure on marketing, has managed to build a brand personality domestically and in many foreign nations where Red Bull has demeaned, which makes it stand out to many different international energy drink producers. This report focuses on the potential for Red Bull to enter the United Arab Emirates and achieve the same consumer loyalty the brand has managed in many other nations whilst also achieving impound revenue growth upon entry. A market analysis, including emphasis on consumer behaviour and attitudes in the UAE, supports whether Red Bull will find success in this new market or hinder advancements of this brand. Research indicates that the UAE might be an ideal environment for gaining consumer loyalty and building brand preference based on socio-cultural aspects of UAE buyer markets. 2. The marketing environment in the UAE The United Arab Emi

How to Make Canoeing a Fascinating and Exciting Hobby Essay

How to Make Canoeing a Fascinating and Exciting Hobby - Essay ExampleIt is the confide of the author that such a close level of discussion and analysis will be helpful non only in helping the reader to come to a greater level of cargo area with regards to the complexities and nuances of canoeing but also a greater interest in the hobby and a desire to go outdoors and attempt to master some of these techniques on ones own.Firstly, prior to going anywhere, it is prerequisite to consider the structural soundness of the craft in question. On more than one occasion I have had the misfortune of starting a trip without ensuring that eachthing was fine with the craft. Such a level of care can and should include an analysis of whether or not all the gunnels are in place, whether or not any leaks are present, and whether or not the craft is rigid enough to allow for the movements that are digress of the process of canoeing. Once this has been ascertained, it is then possible to consid er proper flotation devices and ensure that each and every individual that will be going on the trip has a life vest that is meet to their needs, size, and weight.Once each of these considerations has been made, it is necessary to review whether or not the individuals that will be accompanying the steerer (an individual who is responsible for the safety and direction of the voyage) to question whether or not any of the participants are experiencing their scratch line time in a canoe. Such a question is not merely for the sake of intercourse rather, it has to do with warning them of the fact that a canoe is by very definition much slight stable than other forms of watercraft and they should be mindful of this fact when seated. Moreover, a warning not to move around once the craft has set out is also necessary. Finally, the number of people going must be compared with the safety allowances of the craft and the overall weight limitations provided. Once all of this has been comple ted, it is then allowable to degenerate out the paddles and proceed with the trip.

Reflective writing .. Developing the Professional Essay

Reflective writing .. Developing the Professional - establish ExampleThese developments are an explanation of my progress as recorded in the draft of this essay and in the assessment in Assignment 1.I shall base this animadversion essay on Kolbs development Cycle, since it was my guide throughout this module. Kolbs learning Cycle helped me considerably in understanding the contrasting components of useful learning, which I applied throughout this semester. My application of the Kolbs cycle of learning was not only in this module, but also on the other modules that I covered this semester. Aside from explaining the responses, I shall also go through a number of interesting topics that we covered in class, sharing the most captivating segments. My reflection shall also bring out my experiences during group work.I shall also highlight how the experiences contributed to my development. In so doing, I shall employ the use of frameworks, models and theories within the module to commun icate my understanding and development throughout my studies in this module. The randomness in this reflection shall be my honest assessment of myself as recorded in the documents attached in the Appendix section of this paper.One of the most interesting topics in this module, according to me, is Active Learning. This topic was a revelation, considering the fact that even during my undergraduate program I was not exposed to knowledge on how different individuals are with regard to learning movements, values and personality. I understood that the process of learning depended much on the personality that a person has (Burbank, 2008).This revelation changed my approach to learning, making me develop a positive attitude towards learning new things, regardless of how difficult they appeared. This topic also helped me to understand the difference that my learning style had compared to my classmates, and how as a member of a study group I could help turn this smorgasbord into a powerfu l tool for

Financial performance comparison Essay Example | Topics and Well Written Essays - 500 words

Financial process comparison - Essay ExampleThe ROA of chocolate-brown-foreman was infract than Anheuser Bush. Return on equity (ROE) when compared to return on assets, measures the extent to which financial leverage is working for or against common communication channelholders (Garrison & Noreen). Brown-foremans ROE of 32.43% was superior to the 20.83% return on equity of Anheuser Bush.The earnings per share (EPS) metric function is the portion of a companys profit allocated to each outstanding share of common stock (Investopedia). The EPS of Anheuser Bush in 2014 was $5.54, while Brown-foreman had a lower EPS in the same period of $3.08. The current proportion shows the ability of a company to pay off its short term debt. A current proportion is considered good if is above the 1.0 threshold. Anheuser Bush had a current proportion of 0.62, while Brown-foreman had a current ratio of 1.02 in 2014. The working capital shows whether a company can pay off its current liabilities al one using its current assets. The working capital of Anheuser Bush was -$8,867 million, while Brown-forman had a working capital of $106 million. establish on these two ratios the liquidity of Brown-forman is superior of Anheuser Bush.The debt ratio shows how much leverage a company uses. In 2014 Anheuser Bush had a debt ratio of 0.62, a figure that is 0.12 higher than Brown-foreman. The desirable outcome is to have a lower debt ratio, thus Brown-foreman outperform Anheuser Bush in this financial metric. The inventory turnover shows how many multiplication a company sold its inventory during a year. Anheuser Bush sold its inventory 6.31 times during 2014. Brown foreman only sold its inventory 1.04 times during the year. Average sale period measures the number of geezerhood taken to sell the inventory one time. It takes Anheuser Bush 57.88 days to sell its inventory, while it took Brown-foreman 352.61 days.The financial performance of both companies was good since both firms generat ed positive income during 2014. When comparing the

Marketing Mix & Complete Plan Essay Example | Topics and Well Written Essays - 1500 words

Marketing Mix & Complete Plan - Essay ExampleIntroduction expenditure of healthy food is an important aspect of staying health and controlling major diseases much(prenominal) as diabetes, tall blood pressure, dental problem among other lifestyle related diseases. Many people have been learned person and are avoiding unhealthy foods. In Canadians are fond of tasty desserts kindred cakes and ice creams but their major concern is the problems caused by high level gelt consumption especially diabetes and tooth cavity. It is estimated that about 9 one thousand million people have diabetic related health complication with at least 20 rising diagnoses per hour (Canadian Diabetes Association n.d.). As a result of this, various(a) desert and Ice Cream companionship have shifted to use of other sweeteners but most of them have side effects. Xylitol is a sweetener from mark materials with less calories and glucose as compared to peag thus preventing tooth decay and lowering amount of blood sugar Michelle, A. (n.d.). This root will critically analyze a Canadian dessert company in regard to their xylitol found products, their target market, positioning, market segmentation and the four elements of market mix. Components of marketing mix Marketing mix comprises various activities undertaken by an organization that is targeting to produce products for a specific group of people (module- 5 n.d.). For instance the Canadian dessert company target urban resident who are aged between twenty old age and fifty years who work in various sectors. This is a group of people who are energetic, self-assured, inquisitive, and adventuresome, like socializing and are also healthy conscious. The company then strategizes on providing the customers preferred products, at an seize price and distribution channels (Owomoyela, Olasunkanmi and Oyeniyi 2013). The company is also able to reach the target group by dint of marketing and advertising (module-5 n.d.). A good strategy shou ld ensure that the company satisfies the target customers while tacit meeting its objectives (Owomoyela, Olasunkanmi and Oyeniyi 2013). Product development Product is the most important element of marketing mix excogitate that a company offer to is target customers and must have unique characteristics that distinguish it from its competitors. Characteristics such as brand name, superiority, freshness, and substances, taste, appearances, wrapping, and writings influences the customers decisions(Owomoyela, Olasunkanmi and Oyeniyi 2013). In Canada, the major prevailing health problem and is attributed to uptake of products containing high sugar content is diabetes and tooth cavity. Most people are worried about these problems are careful about sugar content of their foods. Most companies are tapping into this by providing products that contain alternative sweeteners such as Xylitol. One such company is Montreal, Which is Xylitol- based dessert company that produces ice cream and cak es. The company will offer various range of cakes and ice cream that fit their customers needs to eat delicious desserts with lower quantities of sugar. These products will uphold to boost its competitive advantages compared to other dessert houses that offer similar products but has high sugar content or use other alternative sweeteners that have side effects. The Montreal Company will conduct lengthy market research in order to produce quality products for its target customer. According to

Why Saudi Arabia has not joined the CISG And should it join now Research Paper

Why Saudi Arabia has not roasted the CISG And should it join now - Research Paper ExampleThe touristyity of the CISG was however restricted in several(prenominal) Arab Islamic countries cod to the presence of conflicting and ambiguous principles. Though certain modification vex been d whizz by some of the Islamic countries in signing to the convention but still countries like Saudi Arab have refrained themselves from pickings part in the CISG. The factors which prevent Saudi Arab from being a part of the CISG have been studied over here. A special analysis of the article 78 of the CISG has been carefully studied over here. Critical recommendations have been made for analyzing whether CISG should involve them in the treaty and be a part of the global treaty. CISG The CISG (Convention for the International sales event of goods) is an important adoption in the international business transaction. The area covered by CISG is huge and a large portion of the international business tr ansaction is under its control. The CISG covers only the buying and selling of goods. The different signatories of CISG have decided to implement the laws of the CISG in a uniform fashion. The United Nations Convention for International deal of goods is applicable to international transactions of goods. However it does not applies to transaction of personal and family household. The CISG came into effectiveness in the course of instruction 1988, and fifty eight countries have been the signatory of the treaty including four Islamic countries from the Arab. The success of the CISG can be attributed to the expansion of the global business worldwide. However the establishment of the CISG came into existence after a long battle in the 1920s. The evolution of CISG has been an important historical treaty in the international trade. However there exists inconsistency in terms of the understanding of the CISG and the Islamic law and it is found that many Arabic countries have refrained from join or being a member nation of the treaty. The contracting propositions are discussed below. Analyzing the causes for Saudi Arabs non-participation in CISG CISG and Islamic law of Interest Under the international law of the CISG Article 78 clearly underlines the compensation of fire to the distressed party (Akaddaf). The convention of the CISG however does not have any clear rules or policies regarding the arouse rate calculation or the time frame required for the payment of interest. However charging of interest is not promoted under the Islamic law and it is prohibited. According to Quran charging of interest is held as an injustice. A purpose is held that in order to maintain equity and fairness in carrying out a trade transaction, charging of interest brings differences and becomes unfair in respect to the weaker party of the contract. The Islam idea regarding this unfairness is somewhat similar to the Uniform commercial code as followed in the American approach. Isl ams held the idea that charging of interest leads to the oppression of the poor and is primarily believed that interest charging should be eliminated from the commercial transactions. Practice of providing loans is common in the Islamic countries but the theory of meshwork making is not encouraged to place a party in any sort of fiscal disadvantage. Relieving a person form the debt is assumed to be an act of charity according to Islamic laws and culture. read of international arbitration regarding the charging of interest or riba also exists. It claimed that the policy regarding riba did not provide restriction on all cases where it led to a financial loss of one party due to the inability of one of the party to pay back in time (Twibell). Islamic Banking Islamic banking came into functioning in the class 1970. It started its operation in Egypt. Soon it became popular in the other Islamic countries as well and became popular

TOTAL QUALITY MANAGEMENT (TQM) Essay Example | Topics and Well Written Essays - 4250 words

TOTAL QUALITY watchfulness (TQM) - Essay ExampleQuality control is a process that is employed in order to moderate a required level of fineness and type in a product or serve well delivered by a company. Quality assurance, on the other hand, is a process in which products are check out in order to know whether those products allow for be able to meet customers expectations or not. Along with fiber assurance and shade control, companies also adhere to the mark principles of total quality management, such as, quality orientated management, customer focus approach, and continuous improvement in order to guarantee the development of superior quality products.In recent years, numerous scholars have researched the role of quality management systems in the success of businesses. on that point has been a great concern near the use of different quality frameworks and this concern has led many researchers to study the role of those frameworks in ensuring the provision of highest q uality to customers. Some key quality frameworks, such as, six-spot Sigma framework, BEM framework, and ISO 9000 2001 framework play a vital role in the manufacturing of high quality products.In this paper, we will discuss the role of total quality management in the success of a company or organization. We will examine the way total quality management helps a company improve its exercise in market and increase customer base. The paper will include a discussion about the key principles of total quality management, as well as a discuss on quality assurance and quality control. Moreover, the paper will also include a review about the key developments in the evolution of quality and the role of strategic quality frameworks and quality improvement tools and techniques in improve organizational performance and productivity.Quality is the key to organizational success. It refers to the delivery of high quality products to satisfy customers, as well as to improve business performance.